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Trademark

A registered trademark is a key asset of the company

Trademark attorneys' role

The protection of industrial property values is a key need of company management.

Where, when, and what trademark to register implies having a comprehensive knowledge of legal questions relating to industrial property, as well as procedural matters. In a fast-paced environment and global economy, such simple questions as "where, when, and what" quickly become extremely complex.

Using the services of a specialist allows an understanding of the advantages and disadvantages of a specific registration system, including how to register a trademark designed to be exploited worldwide.

For businesses and individuals domiciled outside the EU, it is necessary to appoint a European attorney, who will act as a professional representative at the European Trademark Office (OAMI). Besides, an experienced trademark attorney can manage registrations in all parts of the world (USPTO, OAMI, WIPO). In order to ensure a successful registration at the trademark office in France (INPI) or in other countries, the best method is to use the services of a trademark attorney. Trademark registration requires extensive experience in the field of trademark law. A trademark attorney can provide advice about:

  • the availability of a proposed trademark;
  • the products and services that cover trademark application (the drafting has consequences on the scope of the trademark protection);
  • the legal grounds for acceptation of the proposed trademark by the trademark office in France (INPI) or by other offices;
  • possible objections made by the trademark office;
  • the preparation of a focused and efficient response to the office's objections.

Your trademark attorney can advise you about registration costs and strategy.

Services

In addition, your trademark attorney can:

  1. provide services of surveillance, maintenance, and renewal;
  2. prepare and send warning letters in the case of trademark infringement;
  3. help you obtain proof of counterfeiting, investigate and obtain information on infringing companies;
  4. search and report any illicit trademark registration worldwide;
  5. file opposition procedures at the trademark office;
  6. file cancellation applications at the trademark office.